After finishing the IxDF Journey Mapping course I really wanted to create an Experience Map. For this here I used research data that I gathered during my UX bootcamp. It was my goal to create various helper tools and visual categories on an e-commerce site for running shoes.
This first Experience Map illustrates a generic experience a newbie runner might have when they start running for the first time in their life. I chose to visualise the Journey as an Experience Map cause it includes the Journey of a person outside of the context of my product. To discover more opportunities it is helpful to explore human behaviour beyond their role as my customer. Maps like this easily create a shared understanding of this persons Journey and their problems.
The second Experience Map illustrates a generic experience an advanced runner might have when they hear about a new race shoe as they start their training for a race.
The person in this Journey has obviously a different set of problems compared to the newbie.
During the bootcamp I created Journey Diagrams with hypotheses how different runners with their different needs could interact with the tools and icons on the e-commerce site I designed. But with the Experience Maps I could integrate more of my research data about what influences runners actions and decisions when they buy shoes. It is helpful to explore their Journeys outside of the context of my product cause those influences on the runners are part of the experience that I want to illustrate.
